STAKEHOLDER ENGAGEMENT
Engagement brings customers, stakeholders and even detractors into your team in a way that works for everyone, so you can actively hear, manage and learn from their perceptions.
I use a number of approaches, all designed to make your stakeholders part of the team. Even the ones that don’t like you (yet).
DIALOGUE: Enable authentic dialogue through meeting facilitation, world cafés, group co-creation, roundtables, design sprints, and Google brand sprints.
PERSPECTIVE: Create a comprehensive, exhaustive model of all individuals, groups and organizations, so we can have a bird’s-eye view of absolutely everyone involved.
UNDERSTANDING: Analyze everyone’s motivations and goals, so we can clearly understand where each person is coming from.
POWER: Focus on who actually has power at any given moment, so we can identify the true sources of conflict and potential resolution.
INFLUENCE: Design coalitions to influence those with actual power, so we can create winning conditions that may not have existed before.
RESILIENCE: Create an internal team dynamic that constantly updates the above information and regularly revises strategy, so we can stay resilient in the face of constant change.
Clients
My work is confidential and primarily with Boards and C-Suite executives.
I'd love to hear about what you're up to. Please feel free to contact me at mark@markszabo.com.